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A revolutionary merchandising concept has been launched by Masons Timber Products, which brings an innovative approach to merchandising within the DIY & Home Improvement Sector.
The Company has designed The Timber Store, a merchandising unit that brings together 86 different popular Timber and Sheet Material products, all of which are tried and tested home improvement products and are proven to be best sellers in the sector.
The unit is free standing and the eye-catching point of sale graphics have been designed so that the rack can be located as an island site or, if space is limited, against a wall. Retail price locators have been provided on header boards to show the position of the products and to make pricing easy.
Product lines included in The Timber Store are Mouldings, Planed Timber, Cladding and Sawn Wood along with sheet material products such as Laminated Pine Board, MDF, Chipboard and White Melamine.
Pauline Morrison Masons Executive Sales & Marketing Manager said ``The new development makes the sale of timber and sheet material products much easier for the retailer and could make timber home improvement products accessible to new market sectors and consumer types.
``We expect the concept to appeal to retailers that may be new to timber and are unsure of the ideal starter range, we have taken the uncertainty out of this decision as we have only included the most popular products." |
